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milestones
20 years of tourism with Salzburg AG: Between Diesel, Steam & Grand Visions
Twenty years of tourism with Salzburg AG – along with countless stories. Since the SchafbergBahn cog railway and WolfgangseeSchifffahrt ferries were taken over in 2006, a great deal has changed. New experiences have been created, the "5 Treasures" were born, historic infrastructure has been modernized, and the ExperienceQuarter has opened a new chapter of its own. Together with Martin Bahr, Department Lead Salzkammergut (SchafbergBahn and WolfgangseeSchifffahrt), we look back on two decades of milestones, memorable moments, and personal recollections.
highlights
The Sound of Music and the five treasures: In the Footsteps of a Film Classic
Few other films have shaped the world’s image of Salzburg quite like The Sound of Music. More than 60 years after its premiere, it still draws hundreds of thousands of visitors from around the world to the city of Mozart and the Salzkammergut every year, eager to experience the original locations of the Hollywood classic for themselves. Many of these places have one thing in common: They are found where the five treasures of Salzburg AG Tourismus GmbH continue to take guests to some of the most beautiful views, historic landmarks and unforgettable natural attractions in the region.
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history
Stories from Lake Wolfgangsee: Summer Getaways, Sensations & Curious Tales
Anyone wanting to discover the history – and the tales – of Wolfgangsee is in the best of hands with Augustin Kloiber, the town historian of St. Gilgen. Visitors have to climb to the attic of the village's former schoolhouse to meet him. On the way up, the old wooden floor creaks with every step you take, giving you a clear sense of what it must have sounded like here whenever generations of schoolchildren ran across those same floorboards once the bell rang for recess.
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history
In 30 seconds through the history of Salzburg: The MönchsbergAufzug lift
The MönchsbergAufzug lift is one of the “Five Treasures” of Salzburg AG Tourismus GmbH – and far more than simply the quickest way up the Mönchsberg. Since 1890, it has connected Salzburg’s Old Town with a place where nature, architecture, culture and the city’s history come together in a unique way. A ride lasting just 30 seconds takes passengers through more than 135 years of history.
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highlights
When Muscle Power Makes Waves: World Record on Lake Wolfgangsee
The waters of Lake Wolfgangsee lie calm. The evening sun is reflected upon the water. But then the tension begins to build. Hundreds of eyes are fixed on two boats – members of the WolfgangseeSchifffahrt fleet. Between them: one man, one rope – and a moment that will be remembered. When – on May 13, 2026 – Franz Müllner succeeds in setting the two passenger vessels in motion using nothing but his own muscle power, a murmur runs through the crowd. A few seconds later, it’s clear: the Salzburg strongman has done it – he’s set a new world record!
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people
Between Schafberg and Lake Wolfgangsee: Where Dream Jobs are found
When Erik Haas drives to work in the morning, it takes him just a few minutes to get there. No traffic. No stress. Instead: mountains, the lake, and a workplace many people marvel at enviously. "They often tell us, 'You have such a great job in such a beautiful spot,'" the captain and locomotive engineer says with a laugh. And they're right. Anyone who works between the Schafberg and Lake Wolfgang gets to experience, every single day, a setting that most people only know from their vacations.
